Whether you’ve lived in Midland for a long time or are new to the area, Texas’ deregulated energy industry lets you choose your preferred provider. Selecting the best plan for your needs could potentially lower your electricity bills. Wading through all the available electricity plans in Midland can seem complicated, but this guide can help you make the right choice.
The rates and plans listed on this page provide a good guide to what you can expect from the providers and help you compare low-rate electricity plans in Midland.
Best Midland Electricity Rates in December
The energy plans below are our top recommendations based on bill predictability and cost. While other plans may offer lower advertised rates, you could sacrifice predictable monthly energy costs in your pursuit of cheaper prices.
Provider | Plan Name | Est. Monthly Bill | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
Rhythm Energy | Simply Select 12 | $155 | 15.5 | 100% |
Frontier Utilities | Frontier Budget Saver 12 | $152 | 15.2 | 30% |
Tri-Eagle Energy | Simple Savings 12 | $148 | 14.8 | 9% |
4Change Energy | One Rate 12 | $157 | 15.7 | 9% |
Veteran Energy | Secure 12 | $157 | 15.7 | 7% |
Gexa Energy | Gexa Light Saver 12 | $160 | 16 | 100% |
Reliant Energy | Reliant Power On 24 Plan | $145 | 14.5 | 20% |
Payless Power | 12 Month - Prepaid | $182 | 18.2 | 26% |
TXU Energy | Simple Rate 12 | $182 | 18.2 | 9% |
Gexa Energy | Gexa Eco Saver Advantage 12 | $198 | 19.8 | 9% |
The rates in the above table are updated daily. We pull rates for the Oncor area in the ZIP code 75001. Monthly bill estimates are for 1,000 kWh usage.
Cheapest Electricity Rates in Midland
Below, compare some of the cheapest advertised electricity rates in Midland. Finding a cheap electricity plan in Texas can help you save significantly on monthly bills. However, be careful of plans that advertise extremely low rates through bill credits. These usage-based account credits can cause bill shock in months when your usage doesn’t meet the required kWh level to earn the credit.
Provider | Plan Name | Est. Monthly Bill | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
Budget Power | No Gimmicks 12 | $127 | 12.7 | 33% |
Varsity Energy LLC | Homerun 12 | $128 | 12.8 | 31% |
Frontier Utilities | Frontier Power Saver 12 | $128 | 12.8 | 30% |
Gexa Energy | Gexa Eco Choice 12 | $129 | 12.9 | 100% |
True Power | True Value 12 | $130 | 13.0 | 15% |
Southern Federal Power | SoFed Digital Saver Plus - 12 | $131 | 13.1 | 6% |
Ranchero Power | Smart & Fixed - 12 | $134 | 13.4 | 6% |
Chariot Energy | Bright Nights 12 | $135 | 13.5 | 100% |
BKV Energy | Daisy 12 | $135 | 13.5 | 29% |
Rhythm | Simply Choose 12 | $138 | 13.8 | 100% |
The rates in the above table are updated daily. We pull rates for the Oncor area in the ZIP code 75001. Monthly bill estimates are for 1,000 kWh usage.
Bill Predictability vs. Low-Rate Energy Plans in Midland
In our July 2024 survey of more than 1,000 Texans, 62% of respondents said that price was their top priority when energy shopping. However, cheap energy plans can compromise the predictability of your monthly energy bill.
The cheapest advertised energy plans typically leverage bill credits to help you save. Bill credits are usage-based discounts that apply to your bill when your usage meets or exceeds a minimum level of kWh. Some bill credit plans even have a maximum amount. Fall below the minimum or exceed the maximum, and you won’t earn the bill credit, causing your energy rate to spike. This inconsistency in energy rates makes bill credit plans highly unpredictable.
If you have a fixed budget, you may prefer a more straightforward plan with a higher rate that makes your bills more predictable.
How Do You Choose an Energy Plan in Midland?
To find the best energy plan for your Midland home, start by determining your usage needs.
Step 1: Identify Your Electricity Usage Needs
Understanding how much electricity you use can help you find an energy plan that matches your needs. If you have a smart meter, you can access your usage data via Smart Meter Texas. You can also assess your monthly bills for the last 12 months to see how your electricity usage fluctuates over a typical year. Electricity rates in Midland vary at set usage levels: 500 kWh for apartments, 1,000 kWh for smaller homes and 2,000 kWh for larger ones.
Step 2: Review Plan Details and Rates
Once you know your usage, you can review different plans to see which might work for you. Do some research to make sure you understand the various types of plans and contract lengths on offer. Fixed-rate plans are often a good choice because they offer price protection for a set term, usually 12, 24 or 36 months. Some plans also have month-to-month terms, but they’re often not the best choice unless you need a short-term energy plan. Shop by ZIP code to make sure you only see plans available in your Midland neighborhood.
Step 3: Switch To Your New Energy Provider
You can switch to your new provider when you find a plan with a rate, contract length and terms that meet your needs. Use our energy comparison to switch online or over the phone in just five minutes. Just enter your ZIP code below.
What Are the Best Electricity Companies in Midland?
Based on our review of dozens of electricity companies, Reliant Energy, Green Mountain Energy and TriEagle Energy are the three top-rated companies in Midland.
We review Texas electric companies across several categories. Price is a key factor, but we also consider plan features and options, customer satisfaction and bill predictability.
Based on advertised rates, we found that Gexa Energy, 4Change Energy, and Frontier Utilities are the cheapest energy providers in Midland on average.
| Retail Energy Provider | Our Rating | PUCT Score | BBB Rating |
| Reliant Energy | 4.7 | 5 | NR |
| Green Mountain Energy | 4.7 | 4 | A+ |
| TriEagle Energy | 4.7 | 3 | A+ |
| Rhythm Energy | 4.5 | 2 | NR |
| TXU Energy | 4.4 | 5 | A+ |
| Champion Energy | 4.3 | 5 | A+ |
| Direct Energy | 4.3 | 4 | F |
| Cirro Energy | 4.2 | 2 | A+ |
Our ratings and the Public Utility Commission of Texas (PUCT) complaint scorecard ratings are out of 5 stars. This data is accurate as of December 2024.
What To Know About the Energy Market in Midland
If you’re new to the Tall City, here’s what you need to know about the local energy market.
Electricity Facts Label
Mandated by the Public Utility Commission of Texas (PUCT), the electricity facts label (EFL) lists all the important details of an electricity plan. You can use this information to compare energy plans to each other as well as your energy needs to identify the best plan for your home. Details listed on EFLs include the following:
- Energy charge
- Average energy rate
- Base charge
- TDU delivery fees
- Contract term (in months)
- Plan type (fixed or variable)
- Early termination fee (ETF)
- Renewable energy content
- Applicable discounts (times of use, bill credits, etc.)
Early Termination Fees
The low prices of long contracts are tempting, but don’t sign up for an energy plan that’s longer than you can commit to. Most energy providers in Texas charge early termination fees of between $150 and $400 if you want to end your contract early. Some providers charge a smaller amount for every month left of the contract rather than a flat rate.
How Does Deregulated Energy Work in Midland?
More than 85% of Texans live in a deregulated energy market. In these areas, including Midland, locals can choose their electricity provider instead of dealing directly with the transmission and distribution utility (TDU) company operating in their service area.
In a market with deregulation, electricity companies buy power in bulk from generators at wholesale auctions. The companies then sell that power to homeowners and business owners across the state, and utilities deliver that power to consumers.
Your chosen light company will handle your customer service needs, including billing. Your local utility manages the power grid and repairs issues, such as power outages and downed power lines.
Which TDU Serves Midland
Oncor is the TDU for all Midland residents. While you’ll mostly deal with your light company, Oncor is responsible for fixing your lines in a power outage. You can track local outages on Oncor’s online outages map. It shows the known outages and when Oncor expects to resolve them. If you’re experiencing a power outage that isn’t already on the map, you can notify Oncor of its details by calling or texting the TDU or using its online form or app. The outages map also has a button that lets you sign up for status updates on outages in your area.
Frequently Asked Questions About Midland Electricity Rates
What company has the cheapest electricity per kWh in Midland?
Generally speaking, we recommend avoiding energy plans with the lowest advertised rates, as they often hide deceptive tactics and confusing rate structures. You may be able to secure more predictable monthly energy costs and competitive rates from providers such as TriEagle Energy or Rhythm Energy. However, Gexa Energy, 4Change Energy and Frontier Utilities offer some of the cheapest electricity rates in Midland. Note that the cheapest advertised rates typically come from bill credit plans, which can cause serious bill shock issues.
When is the best time to shop for a Midland power plan?
You’ll get the best value for money when you shop for a Midland power plan in the fall. Many households crank their AC systems to try to beat the Texas heat during summer, causing rates to skyrocket. By the time fall rolls around, the grid’s not so stressed and energy providers have a surplus of power they need to sell. That means cheaper prices, which you can lock in if you choose a fixed-rate plan.
Spring and winter in Midland tend to be mild, which means you may be able to secure low prices during those seasons as well.
How We Rate and Review Texas Electricity Companies
With dozens of providers and hundreds of plans available in the deregulated Texas market, choosing the right one can feel overwhelming. We created a comprehensive rating methodology to help Texans cut through the complexity and find the best electricity plan for their needs, whether they’re moving to Texas or looking to switch providers.
We’ve researched dozens of Texas electricity providers and scored them out of 5 stars based on cost, bill predictability, customer satisfaction, brand trust, and plan features. Here’s how those core factors weighed into our ratings:
- Plan features (33%)
- Customer satisfaction and brand trust (27%)
- Plan rates and pricing (20%)
- Energy bill predictability (20%)
