True Power is relatively new to the Texas deregulated energy market and offers fixed-rate and green electricity plans. It operates in major utility areas like Oncor and CenterPoint, which cover cities such as Houston, Dallas and Fort Worth.
True Power earned a 4.1 out of 5 stars in our review. We based our review on responses from our February 2025 survey of 1,600 Texans living in deregulated areas of the Lone Star State.
The company emphasizes its focus on sustainability and customer care. It offers simple plans that help protect you from seasonal price spikes, plus a customer portal that makes it easy to manage your account. While True Power is still building its reputation, it may be a solid option for Texans who want straightforward service and a provider that values green living.
True Power Plans and Rates in Texas
True Power focuses on fixed-rate and renewable energy plans, so you don’t have to worry about confusing bill credits or other gimmicks. We recommend choosing the Simply True Fixed 12 to secure a straightforward price for an entire year. At the end of your contract, you can shop around to ensure you have the best price.
Those who prioritize green energy may consider the True Green Fixed 12 instead. You still receive simple pricing, but also get to offset 100% of your usage with renewable power.
Electricity rates in Texas change frequently and vary by location. That’s why we suggest entering your ZIP code on this page to get an idea of electricity rates in your area. What you pay may differ from what’s available in Houston or Dallas, but you can use the prices on this page to know how True Power rates compare to the statewide average.
True Power Plans and Rates in Houston
True Power electricity rates in Houston are close to the Texas average and offer steady fixed-rate options.
| Plan name | Length (Months) | Price (Cents per kWh) |
|---|---|---|
| Simply True Fixed 3 | 3 months | 17.4 |
| Simply True Fixed 12 | 12 months | 16.4 |
| Simply True Fixed 18 | 18 months | 16.7 |
| Simply True Fixed 24 | 24 months | 16.2 |
| Simply True Fixed 36 | 36 months | 15.9 |
| True Green Fixed 3 | 3 months | 17.6 |
| True Green Fixed 12 | 12 months | 16.6 |
| True Green Fixed 18 | 18 months | 16.9 |
| True Green Fixed 24 | 24 months | 16.4 |
| True Green Fixed 36 | 36 months | 16.1 |
Electricity rates are accurate as of May 2025 based on the provider’s website for the 77077 ZIP code at the 1,000 kWh usage level.
True Power Plans and Rates in Dallas
True Power rates in Dallas run slightly higher than in Houston, but they still offer a stable option for customers looking for predictable electricity bills.
| Plan name | Length | Price |
|---|---|---|
| Simply True Fixed | 3 months | 17.7 |
| Simply True Fixed | 12 months | 16.7 |
| Simply True Fixed | 18 months | 17.2 |
| Simply True Fixed | 24 months | 16.8 |
| Simply True Fixed | 36 months | 16.8 |
| True Green Fixed | 3 months | 17.9 |
| True Green Fixed | 12 months | 16.9 |
| True Green Fixed | 18 months | 17.4 |
| True Green Fixed | 24 months | 17.0 |
| True Green Fixed | 36 months | 17.0 |
Electricity rates are accurate as of May 2025 based on the provider’s website for the 75001 ZIP code at the 1,000 kWh usage level.
True Power Plan Types and Guarantees
True Power keeps choosing a plan simple by offering fixed-rate and green energy plans for homes and businesses.
- Fixed-rate plans: These plans lock in your electricity rate for the full contract to protect you from seasonal price spikes. You can choose from three, 12, 18, 24 and 36-month terms.
- Green energy plans: True Power offers eco-friendly plans offsetting your usage with 100% renewable energy while offering a steady fixed rate for 3, 12, 18, 24 or 36 months.
- Commercial energy plans: You can also choose a True Power energy plan for your business by calling the provider and speaking to an account manager.
Our Take on True Power
True Power scored a 4.1 out of 5 overall provider rating based on our February 2025 customer survey and review methodology. While it scored well for customer service, it earned below-average scores for customer satisfaction, user experience and retention.
That said, True Power may be a good fit for those who want simple pricing and affordable green energy plans. These plan types can keep bills steady and support a more eco-friendly lifestyle. Plus, you have several contract length options to fit your living situation or energy needs.
True Power electricity rates are generally fair for these plan types. However, customers said they couldn’t afford a $50 increase. While True Power is still building its reputation, it is worth considering for simple and predictable energy bills.
| True Power | Average for Electricity Providers in Texas | |
|---|---|---|
| Consumer Satisfaction | 3.9 | 4.4 |
| Online Experience | 4.0 | 4.4 |
| Customer Service | 4.6 | 4.6 |
| Customer Retention | 4.0 | 4.5 |
True Power Pros and Cons
Here’s what stands out about True Power based on customer feedback and online research.
Pros
- Fixed-rate electricity plans without gimmicks
- 100% renewable options
- Range of term lengths
- User-friendly online portal
Cons
- Lower-than-average rating from customers
- Lower plan variety than competitors
- Somewhat new to the market
True Power Reviews and Ratings
True Power reviews are mixed. In our February 2025 customer survey, the company earned a 4.1 out of 5 overall. It scored high for customer service but lower for customer retention.
True Power has a 3.4 out of 5 rating on Google reviews from over 270 customers. On the Better Business Bureau (BBB) website, it’s not accredited and has a 1 out of 5 rating based on six reviews. Here’s an idea of the customer experience with True Power:
What Customers Like
“This morning I had the pleasure of speaking with a customer support representative, Nancy, for setting up the autopay and email notification of the monthly bill. She was perfectly professional, fully supportive, and took care of the account update right away. In my three calls with True Power support over the phone since I signed up for service a month or so ago, all their representatives have been polite, knowledgeable and resolution-oriented,” said Dominic P.
“Miriam at True Power has been an outstanding help! I had quite a confusing case and she got on it immediately and resolved my issue with care and attention. I am so grateful for Customer service representatives such as Miriam,” said Pat S.
“I called today to set up a new service because we are moving. I was lucky and spoke with Wasif. He was very nice and understanding and explained the plan that I was inquiring about to me. I was nervous about completing my enrollment online, so Wasif stayed on and went through it all with me. I hope you’re lucky enough to get Wasif when you call! He did a fantastic job,” said Cindy H.
What Customers Don’t Like
“I typically switch electric companies every few years since there are a lot of options in our area and most companies offer some kind of new customer rate. I saw the bad reviews, but I’ve never had an issue in the past with these small companies, but this time has been horrible. They have so many hidden fees, tried to charge me for a disconnection notice when I was one day late, charge a ‘convenience fee’ to pay online, charge a late fee even when you’re not late, argumentative customer service and to avoid the convenience fee you have to call to setup auto draft as their website doesn’t offer the ability to do this. Avoid this company at all costs,” said Shawn W.
“Do not use this company. They refuse to allow automatic billing. There is no option to set it up on their site like with every other provider. It says to make a support ticket and you enter your credit card info. I have made 6 support tickets so far and they close them without setting up the automatic billing. This company is worthless. They are trying to play a game to charge you late fees because they refuse to set up automatic billing,” said Ryan O.
True Power vs. Other Energy Companies
Based on our rating methodology, True Power falls below top-rated providers like TXU Energy and Gexa Energy. While it offers green energy and price-protected plans, it has fewer plan options and lower customer satisfaction scores.
| Factor | True Power | TXU | Gexa |
|---|---|---|---|
| Our overall rating (out of 5) | 4.1 | 4.9 | 4.6 |
| Number of plans available | 10 | 18 | 17 |
| Top 12-month plan | Simply True Fixed 12 | Simple Rate 12 | Energy Saver 12 |
| Best feature | Simple pricing | Customer satisfaction | Plan options |
True Power Overview
True Power has served Texans for about five years in deregulated cities, such as Fort Worth, Galveston and Corpus Christi. The provider is headquartered in Houston and focuses on fixed-rate and renewable plans without gimmicks. It promotes green energy options and aims to make the electricity service simple.
While True Power is still a growing company, it claims to be a caring supplier that values price protection and customer support. It’s simple and clean energy plan options may be a good fit for Texans who want a predictable bill and a lower carbon footprint.
Where Is True Power Available?
You can find True Power energy plans in all six main transmission and distribution utility (TDU) service zones.
- AEP Texas Central: Corpus Christi, McAllen, Victoria, Laredo, Harlingen
- AEP Texas North: Abilene, San Angelo, Alpine, Vernon
- CenterPoint Energy: Houston, Katy, Beaumont
- Lubbock Power & Light (LP&L): Lubbock
- Oncor Electric Delivery: Dallas, Fort Worth, Irving, Waco, Arlington, Temple, Round Rock, Midland, Odessa
- Texas-New Mexico Power (TNMP): League City, Glen Rose, Pecos, Angleton
Who Should Pick True Power?
True Power is a solid pick for Texans who want simple rates and renewable options. It’s especially great for:
New to Texas
True Power offers a smooth setup process with straightforward fixed-rate plans. It’s a great option for getting started without extra fees or complicated terms. Selecting a True Power plan can give you time to understand your usage and the deregulated market without worrying about unpredictable bills.
Short-term Rentals
Renters can benefit from short contract options, such as the 3-month plan if you don’t want a long-term commitment. True Power’s steady rates keep your bills predictable during a shorter stay. However, pay attention to the contract end date when signing up for a short-term plan. If it ends in summer, you may have to re-up when rates historically spike.
Green Energy Supporters
All True Green Fixed plans offset 100% of your usage with renewable power. This helps reduce your carbon footprint while supporting clean electricity generation.
Simple Plan Lovers
True Power plans don’t include bill credits, free nights or other common gimmicks that cheap electricity companies use. It focuses on clear and gimmick-free options that are easy to understand.
How To Get Started with True Power
You can enroll in a True Power plan in just a few minutes. Start by entering your ZIP code on the provider’s website to view and compare available plans. Read the electricity facts label (EFL) to understand the plan details and ensure it fits your needs.
Once you pick a plan, you’ll provide your service address, start date and identification. The provider runs a soft credit check to determine if you owe a deposit, but the check won’t hurt your score.
After confirming your details and finishing enrollment, you’ll have access to a customer portal where you can view bills, track usage and manage your account. If you want to compare plans from multiple top-rated providers, enter your ZIP code on this page.
Contacting True Power
You can contact True Power by phone, online message or through social media platforms such as Facebook, Instagram, X and LinkedIn.
- Phone: Call 1-888-642-8783
- Website: Online message
Contact your local utility directly for power outage reports. It handles power delivery and repairs, not True Power.
Moving or Transferring Service with True Power
You can transfer your current True Power plan to another address by contacting customer service before your move-in date. You’ll provide your new address, preferred start date and any other updated account information.
Service is usually transferred without a delay as long as you’re moving to an area where True Power operates. If you’re moving outside its service area or want a new provider, you can switch energy companies. Be sure to check your current plan for early termination fees (ETFs) first. True Power charges a $300 flat fee if you cancel your plan before it ends, which applies to all of its plans, regardless of contract length.
Is True Power Right For You?
True Power is a solid option for simple fixed-rate and green energy plans. The provider prioritizes steady pricing and customer care, making it easy to understand and manage your account.
That said, True Power charges a very high cancellation charge regardless of which plan type you choose. It also doesn’t offer as many perks or plan types as popular brands such as TXU and Reliant Energy. Instead, it sticks to fixed-rate and green energy plans without confusing prices or hidden fees.
Customer reviews are mixed, but several report good customer service experiences. Before you choose a True Power plan, compare your options to ensure you find the right fit for your energy needs and budget.
Frequently Asked Questions About True Power
True Power began in 2020 and has about five years of experience in Texas. The company is headquartered in Houston and serves all deregulated areas throughout the Lone Star State.
Yes, you’ll pay $300 if you cancel your True Power fixed-rate plan before it ends. You can expect the customer service team to provide alternative options when you ask to cancel.
We rated True Power a 4.1 out of 5 overall, below the 4.5 out of 5 Texas average. It scored best in the customer service category, which is reflected in online reviews.
How We Rate and Review Texas Electricity Companies
With dozens of providers and hundreds of plans available in the deregulated Texas market, choosing the right one can feel overwhelming. We created a comprehensive rating methodology to help you cut through the complexity and find the best electricity plan for your needs, whether you’re moving to Texas or looking to switch providers.
We’ve researched dozens of Texas electricity providers and scored them out of 5 stars based on results from our 2025 energy survey of 1,600 Texans, scoring providers on customer satisfaction, experience and retention. Here’s how these core factors weighed into our ratings:
- Customer satisfaction (30%)
- Customer retention (30%)
- Online experience (20%)
- Customer experience (20%)
