Comparing electricity providers and rates in Lubbock, Texas, is essential for finding the best deal on your energy costs. While Lubbock has historically operated under a regulated electricity market, the city recently joined the deregulated energy market in Texas as of January 5, 2024.
Whether you live in Raintree or you’re a Tech Terrace resident, you now have the power to choose your electricity provider, meaning you can select a plan that fits your budget and energy needs by comparing rates, contract terms and customer reviews.
Using plans available from some of the top energy providers in the city, we can estimate that the average Lubbock electricity rate is approximately 18.1 cents per kilowatt-hour (kWh) as of April 2025. That’s higher than the statewide average, which is 14.68 cents per kWh, according to January 2025 data from the U.S. Energy Information Administration (EIA). However, some light companies offer energy rates as low as 12.7 cents per kWh. By taking the time to research and compare providers and plans, you may be able to save money on your Lubbock energy costs.
We recommend starting by comparing the best Lubbock electricity rates below.
Best Lubbock Electricity Plans and Rates
The best electricity plans in Lubbock prioritize bill predictability and overall customer satisfaction. The top Lubbock electricity companies offer straightforward 12-month plans with no hidden fees or confusing bill credits, ensuring you enjoy predictable energy costs based on your usage.
While Lubbock’s lowest advertised electricity rates may seem attractive, they don’t always result in the lowest monthly bill due to hidden gimmicks, such as bill credits. Choosing a straightforward energy plan can help you better predict your monthly expenses.
Provider | Plan name | Est. Monthly Bill | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
Frontier Utilities | Frontier Saver Plus 24 | $134 | 13.4 | 30% |
Gexa Energy | Gexa Eco Saver Plus 24 | $134 | 13.4 | 100% |
4Change Energy | One Rate 12 | $165 | 16.5 | 9% |
Frontier Utilities | Frontier Saver Value Plus 12 | $171 | 17.1 | 30% |
Frontier Utilities | Frontier Budget Saver 12 | $180 | 18.0 | 30% |
TXU Energy | Simple Rate 12 | $180 | 18.0 | 26% |
Gexa Energy | Gexa Light Saver 12 | $187 | 18.7 | 100% |
Frontier Utilities | Platinum 12+ | $201 | 20.1 | 30% |
Frontier Utilities | Frontier Saver Premier 12 | $233 | 23.3 | 30% |
Rates in the above table are updated daily. We pull electricity rates for Lubbock Power & Light service areas for the following ZIP code 79404. Monthly bill estimates are for 1,000 kWh usage.
Cheapest Electricity Rates in Lubbock
You can explore the cheapest electricity rates in Lubbock in the table below. While ultra-cheap rates can be appealing, finding the best plan depends on your energy usage habits.
Some residents may benefit from the bill credit plans below, which offer lower effective rates when your monthly usage consistently falls within a specific range — typically above 1,000 kWh or 2,000 kWh. Stay above the required threshold, and one of these plans may provide savings. However, if your usage varies and you don’t meet the minimum required usage threshold, you won’t earn the bill credit, causing your effective energy rate to double.
Before signing up for one of the bill credit plans below, check your monthly usage to be certain you’ll consistently benefit from the usage-based account credit. Otherwise, one of the more straightforward energy plans above may better suit your household energy needs.
Provider | Plan name | Est. Monthly Bill | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
4Change | Maxx Saver Select 12 | $127 | 12.7 | 0.09% |
4Change | Maxx Saver Select 24 | $127 | 12.7 | 0.09% |
Frontier | Frontier Saver Plus 12 | $131 | 13.1 | 30% |
4Change Energy | Charitable Saver 12 | $132 | 13.2 | 0.09% |
4Change Energy | Charitable Saver 24 | $132 | 13.2 | 0.09% |
Gexa | Gexa Eco Saver Plus 12 | $132 | 13.2 | 100% |
Frontier | Frontier Saver Plus 24 | $134 | 13.4 | 30% |
Gexa | Gexa Eco Saver Plus 24 | $134 | 13.4 | 100% |
4Change | One Rate 12 | $165 | 16.5 | 0.09% |
4Change | One Rate 24 | $165 | 16.5 | 0.09% |
Rates in the above table are updated daily. We pull electricity rates for Lubbock Power & Light service areas for the following ZIP code 79404. Monthly bill estimates are for 1,000 kWh usage.
How To Choose an Electricity Plan in Lubbock
When choosing an electricity plan in Lubbock, Texas, we suggest looking beyond the advertised rates. Many providers leverage confusing rate structures and hard-to-earn discounts to advertise ultra-cheap energy rates that only apply to very specific energy usage levels. To avoid signing up for a plan that doesn’t match your energy usage, you should consider contract terms, customer service and billing transparency.
Because Lubbock is relatively new to the deregulated market, note that Lubbock Power and Light is no longer your electricity company. It now operates as a utility company that delivers electricity but doesn’t sell it directly to you. That role now falls to light companies, which differ from utility companies.
The first step to start your energy shopping journey is determining how much electricity your home consumes.
Step 1: Calculate Your Electricity Usage Needs
To find out your typical electricity usage, check past bills or log into Smart Meter Texas, making sure to review your consumption over a full year. Reviewing your usage over 12 months allows you to account for seasonal changes, the number of people in your home, and high-energy appliances, as these impact your monthly usage. Knowing your average kWh usage helps you compare plans at the right usage level. Plans are advertised at 500 kWh, 1,000 kWh and 2,000 kWh, and energy rates will vary significantly, depending on the kilowatt-hour level you pick.
Step 2: Review Plan Details and Rates
Once you’ve found your usage, it’s time to compare energy plans. When comparing plans from different Lubbock electricity companies, you’ll find fixed-rate, variable-rate, green energy and time-of-use plans, each with different contract lengths. Availability varies by location, meaning a provider or plan in Lubbock might not be available in other cities, such as Houston, Dallas or Fort Worth. We recommend choosing a 12-month fixed-rate plan with no bill credits or time-of-use components to ensure price stability and predictable monthly bills.
Step 3: Select One Provider and Make the Switch
Once you’ve chosen the best plan for your personal energy needs, we can help you sign up online or over the phone. The process is safe, secure and simple; signing up takes just five minutes.
Just provide some basic information, such as your ID, address and service start date, and your new Lubbock electricity company will handle the switch, ensuring a smooth transition without interruptions. To be aware of all possible costs, check your current plan for cancellation fees before signing up with your new provider.
Plan Types Available in Lubbock
Lubbock residents have several electricity plan options, each catering to different energy needs and usage habits. Understanding these plans can help you choose the best one for your home and budget. Below, you can see the most common plan types:
- Fixed-rate plans
- Green energy plans
- No-deposit, prepaid plans
- Bill credit plans
- Time-of-use plans
- Variable-rate plans
Top Lubbock Energy Companies
Not all Lubbock electricity companies are the same. There will be noticeable differences in pricing, customer service, billing structures and contract terms, which can significantly impact your overall experience. To determine the best options, we evaluate providers based on numerous factors, including rate stability, hidden fees, customer satisfaction and retention. One key review factor is billing transparency, ensuring that plans have no surprise charges or misleading rate structures.
Based on our review, several top-rated light companies include Reliant Energy, TXU Energy and TriEagle Energy.
On average, we found that the cheapest energy providers in Lubbock are Frontier Utilities, 4Change Energy and Gexa Energy. However, these plans with ultra-cheap rates typically use bill credits, which can lead to unpredictable energy costs.
When choosing a provider, look for clear contract terms, responsive customer support and a history of fair pricing to ensure you get the best deal.
Retail Energy Provider | Our Rating | Customer Satisfaction Score | BBB Rating |
|---|---|---|---|
4.9 | 4.7 | A+ | |
4.9 | 5 | A+ | |
4.9 | 4.8 | NR | |
4.8 | 4.6 | A+ | |
4.8 | 5 | A+ | |
4.7 | 4.8 | A+ | |
4.7 | 4.5 | NR | |
4.6 | 4.2 | C | |
4.6 | 4.5 | NR | |
4.5 | 4 | NR |
What To Know About Electricity in Lubbock
When navigating electricity options in Lubbock, reviewing rates, contract lengths, discounts and promotions is crucial before choosing a provider. Whether you’re moving to a new home or switching providers, understanding these factors helps you select a plan that suits your budget and energy needs.
For example, if you own an electric vehicle (EV), you may want to look specifically for an EV charging plan. Homeowners with a solar system can get more out of their investment with a solar buyback plan. Be mindful of potential termination fees, as these can catch you off guard if you cancel your contract early.
Regardless of your personal situation, we recommend starting with the EFL.
How To Read the Plan’s Electricity Facts Label
An electricity facts label (EFL) outlines the key details of an electricity plan, including the provider’s energy charge, utility delivery fees, and additional fees and contract terms.
The Public Utility Commission of Texas (PUCT) requires providers to publish the EFL to help you understand the precise rate structure of any energy plan you’re considering, including charges and discounts. By comparing the energy charge and delivery fees to advertised rates, you should be able to spot deceptive discounts that promise low rates but can lead to unpredictable energy costs.
Before signing up for a plan, read the EFL to ensure you know what charges will impact your monthly bill and avoid surprises.
Look for Early Termination Fees
An early termination fee (ETF) applies if you cancel your electricity plan before the contract ends. Check your current plan’s terms or review the EFL for any ETF details. ETFs can range from $20 per month remaining in your contract to a flat fee of up to $395. Some companies offer to offset or reimburse these fees if you switch to their service, so be sure to ask about this when shopping for new plans.
Key Details About Free Nights and Weekends Energy Plans
“Free nights” and “free weekends” plans are types of time-of-use plans that offer free electricity during certain hours, typically at night and on weekends. While they sound appealing, they are often a gimmick because the rates during peak hours can be significantly higher, making them not worth the savings during the off-peak hours. Unless you can ensure that the largest portion of your energy usage occurs during the discounted periods, you may want to avoid one of these plans. The exorbitant rates charged during free hours can easily offset any benefit from the “free” electricity hours.
When To Switch or Shop for a New Energy Provider
The best time for Texas residents to switch or shop for a new energy provider is typically at the end of their current contract, as many plans have ETFs. That said, supply and demand directly impact rates, which means energy prices fluctuate based on the season. Mild weather in spring and fall typically causes demand to drop, bringing prices down with it. You may be able to lock in low rates in these mild seasons when energy demand and rates are lower.
If your contract ends in summer or winter, when increased climate control demand historically causes rates to rise, you may want to begin your shopping journey two or three months early. You can often schedule a future service start date 60 to 90 days in advance, allowing you to lock in rates before rates increase.
For people moving to Lubbock or another deregulated energy city, we recommend shopping for an energy provider about 30 days before your move-in date. Starting your search early should give you time to compare plans and find the best rates for your energy usage and needs. It also ensures you won’t face delays in setting up service and allows you to avoid higher, last-minute rates.
How Does Deregulated Energy Work in Lubbock?
Energy is deregulated in Lubbock, meaning the Electric Reliability Council of Texas (ERCOT) now oversees the power grid. Residents can choose their own light company instead of relying on a single utility to manage energy generation, supply, and retail sales. Generators produce electricity and sell it to electric companies in wholesale auctions. The PUCT and ERCOT oversee these auctions to ensure fair competition. Light companies then sell energy to businesses and homeowners in Lubbock. And the utility company delivers electricity across the power grid.
Which Utility Serves Lubbock?
Lubbock Power & Light (LP&L) manages the power grid in Lubbock, delivering electricity to homes and businesses. While LP&L doesn’t set your electricity rates, the delivery charges it imposes play a significant role in determining your overall monthly bill.
As of April 4, 2025, LP&L levies a 6.312 cents per kWh charge. While this charge is high relative to other utility company delivery fees, LP&L doesn’t include a flat monthly fee, while other utilities do. When budgeting for energy costs, please consider your electric company’s rates and LP&L’s delivery charges.
Also, note that LP&L manages the grid, which includes repairing power outages. Contact your utility company for the best service when dealing with a blackout.
Frequently Asked Questions About Lubbock Electricity Rates
Which provider doesn’t require a deposit in Lubbock?
In Lubbock, several light companies offer no-deposit plans for those who qualify, typically based on their credit score or history. Based on our research and review, we recommend Payless Power for any Lubbock residents seeking no-deposit lights.
Our research indicates that Payless offers energy plans with no credit check and fixed rates, making it a good option for avoiding a deposit without incurring the risk of unpredictable bills caused by variable-rate energy plans. However, Payless Power may not provide service in all Lubbock ZIP codes at this time.
Why are electricity rates so high in Lubbock?
Electricity rates in Lubbock can be higher due to the cost of energy procurement, transmission and distribution fees and market conditions in the deregulated market. While Lubbock Power & Light (LP&L) manages the delivery infrastructure, energy providers’ rates can vary based on wholesale energy prices and demand fluctuations.
Lubbock is still relatively new to the ERCOT grid, and there may be growing pains as providers, LP&L and Lubbockites adjust to the quirks of the deregulated energy market.
Who provides power to Lubbock?
Lubbock Power & Light (LP&L) is the utility company responsible for providing power to Lubbock and managing the delivery to residential and commercial customers. LP&L handles the infrastructure, including power lines and meters, but does not sell electricity directly to residents. Instead, residents can choose one light company to purchase electricity from, while LP&L remains responsible for distributing and maintaining the grid.
How We Rate and Review Texas Electricity Companies
With dozens of providers and hundreds of plans available in the deregulated Texas market, choosing the right one can feel overwhelming. We created a comprehensive rating methodology to help you cut through the complexity and find the best electricity plan for your needs, whether you’re moving to Texas or looking to switch providers.
We’ve researched dozens of Texas electricity providers and scored them out of 5 stars based on results from our 2025 energy survey of 1,600 Texans, scoring providers on customer satisfaction, experience and retention. Here’s how these core factors weighed into our ratings:
- Customer satisfaction (30%)
- Customer retention (30%)
- Online experience (20%)
- Customer experience (20%)
