Juice Energy was an electricity provider in Texas for over 20 years, founded in 2002 and headquartered in Spring, TX. The company offered fixed-rate, time-of-use and green energy plans until March 2025, when AE Texas and Atlantex Power acquired its customers. Although the Juice Energy website remains active, you can no longer enroll in its electricity plans.
Top-rated electricity providers like TriEagle Energy and 4Change Energy offer fixed-rate plans with green energy options, similar to those previously available from Juice Energy. Juice Energy previously offered a time-of-use plan as well, which you can find from various providers. However, we don’t usually recommend these plans at Home Energy Club, due to their unpredictable costs.
Juice Energy Plans and Rates in Texas
Juice Energy offered three main plan options in Texas before transferring all its customer accounts to AE Texas and Atlantex Power:
- WiredCherry: Fixed-rate plan
- ElectricLime: 100% green fixed-rate plan
- KiwiSurge: Time-of-use plan
If you were transferred to AE Texas and Atlantex Power, you will have no changes to your rates and contract terms, but you may need to set up autopay again. Here, you can compare the electricity plans available from AE Texas and Atlantex Power as of spring 2025:
| Company | Plan Name | Contract Terms |
|---|---|---|
| AE Texas | Smarter Secure | 12, 24 or 36 months |
| AE Texas | Smarter Green | 12, 13, 24 or 36 months |
| Atlantex Power | Luminous | 12, 15, 24 or 36 months |
| Atlantex Power | Luminous Green | 12, 15, 24 or 36 months |
Why Trust Home Energy Club
Founded in 2011, we at Home Energy Club are dedicated to providing an unbiased analysis of Texas electricity rates and energy providers. We want to help you find your ideal energy solution with insight into energy rates, plan features, customer complaints and renewable energy. With decades of combined experience in the energy industry, we empower you to pick the best plan and provider for your needs.
As of May 2025, AE Texas and Atlantex Power offer fixed electricity rates from around 16.1 to 17.0 cents per kilowatt-hour (kWh). Both companies offer 100% green energy plans with slightly higher rates than their basic fixed-rate plans, which only include 7% renewable energy.
If you’re shopping around and want to compare fixed-rate plans from our top-rated Texas electricity providers, consider the following options:
| Electricity Provider | Home Energy Club Rating | Green Energy Options? |
|---|---|---|
| TriEagle Energy | 4.8 out of 5 | Yes |
| 4Change Energy | 4.7 out of 5 | Yes |
| Gexa Energy | 4.6 out of 5 | Yes |
| Frontier Utilities | 4.5 out of 5 | No |
| Veteran Energy | 4.4 out of 5 | Yes |
These providers offer competitive fixed rates, which usually range from around 14 to 17 cents per kWh, depending on your location and the time of the year. Additionally, you can lock in your electricity rate by selecting a contract term of 12 months or more.
How To Find Out Which Provider You’ve Been Switched to
If you were a Juice Energy customer in March 2025, you should have received a notification after March 6 specifying whether your account was transferred to AE Texas or Atlantex Power. However, if you cannot find this information, you can find the name of your new provider on your monthly power bills.
Should Juice Energy Customers Expect Plan Changes?
According to the Juice Energy website, all customer accounts were transferred without changes to their energy rates, contract lengths, terms of service, cancellation fees or billing preferences.
However, customers were assigned new account numbers, and plan names were updated to match the options available from AE Texas and Atlantex Power.
- For example, if you were using the WiredCherry fixed-rate plan under Juice Energy, the equivalent plan names are Smarter Secure under AE Texas and Luminous under Atlantex Power.
- Similarly, if you were using the ElectricLime green energy plan, the equivalent options are Smarter Green under AE Texas and Luminous Green under Atlantex Power.
If you were a Juice Energy customer with automatic payments enabled, this feature was not transferred to your new electricity provider and must be configured again. Here are the contact details for both AE Texas and Atlantex Power.
| Company | AE Texas | Atlantex Power |
|---|---|---|
| Phone number | 844-335-1713 | 844-335-6170 |
| care@aetexasco.com | care@atlantexpower.com | |
| Contact website | https://www.aetexasco.com/resources/contact-us/ | https://www.atlantexpower.com/contact-us/ |
| Mailing address | PO Box 7780, Spring, TX 77387 | PO Box 7780, Spring, TX 77387 |
You can also call Juice Energy at 888-832-3596 or send an email to care@juicetx.com to ask about your new electricity provider.
Frequently Asked Questions about Juice Energy
Juice Energy stopped offering electricity plans in Texas in March 2025, after selling its entire customer base to two newer providers: AE Texas and Atlantex Power, sister companies owned by Atlantic Energy Texas LLC.
If you were a Juice Energy customer, your electricity plan was transferred to either AE Texas or Atlantex Power and renamed, with no changes to your rate and contract terms.
AE Texas is a relatively new electricity provider, founded in October 2024 and headquartered in Spring, TX. The AE Texas website advertises simple, reliable and transparent electricity plans for both residential and commercial customers. The company offers traditional fixed-rate plans with 7% renewable energy content and 100% green energy plans with slightly higher rates.
Atlantex Power is also a new electricity provider founded in 2024, headquartered in Spring, TX. The company offers fixed-rate and green energy plans similar to those from AE Texas, but with different names. Atlantex Power also offers a tool called The Savings Hub, which helps customers save on utility bills, find home solar system quotes and compare insurance plans.
How We Rate and Review Texas Electricity Companies
With dozens of providers and hundreds of plans available in the deregulated Texas market, choosing the right one can feel overwhelming. We created a comprehensive rating methodology to help you cut through the complexity and find the best electricity plan for your needs, whether you’re moving to Texas or looking to switch providers.
We’ve researched dozens of Texas electricity providers and scored them out of 5 stars based on results from our 2025 energy survey of 1,600 Texans, scoring providers on customer satisfaction, experience and retention. Here’s how these core factors weighed into our ratings:
- Customer satisfaction (30%)
- Customer retention (30%)
- Online experience (20%)
- Customer experience (20%)
