Brownsville is part of the deregulated energy market in Texas, which means you have the power — and responsibility — to choose your energy provider for your home in The Valley. When comparing energy rates in Brownsville, the Chess Capital of Texas, you’ll have to balance your desire for ultra-cheap prices with your need for predictable monthly energy bills.
Currently, the average energy rate in Texas is 15.60 cents per kilowatt-hour (kWh), according to November data from the U.S. Energy Information Administration (EIA). However, rates in Brownsville start significantly below that. With dozens of providers and hundreds of potential energy plans to compare, trying to find the best deal can feel overwhelming. By determining your monthly energy usage and comparing the rates below, we can help you find the best plan for your Brownsville home.
Today’s Brownsville Electricity Rates and Plans
The top electricity plans in Brownsville, TX, offer simplicity and reliability for affordable monthly bills. While these plans might have slightly higher advertised rates than the cheapest options, their steady prices make it easier to manage your energy budget.
Cheap electricity plans typically have gimmicks like bill credits or time-of-use rates with specific usage requirements. While these plans are attractive at first, usage outside the specified range may result in a higher cost per kilowatt-hour and unexpected expensive bills.
We recommend choosing 12-month fixed-rate plans for a year of consistent costs. Below are our top picks for energy plans in Brownsville.
Provider | Plan Name | Est. Monthly Bill | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
Frontier Utilities | Frontier Saver Plus 24 | $114 | 11.4 | 30% |
Gexa Energy | Gexa Eco Saver Plus 24 | $114 | 11.4 | 100% |
Frontier Utilities | Frontier Budget Saver 12 | $162 | 16.2 | 30% |
Gexa Energy | Gexa Light Saver 12 | $170 | 17.0 | 100% |
4Change Energy | One Rate 12 | $164 | 16.4 | 9% |
Rhythm Energy | Simply Select 12 | $165 | 16.5 | 100% |
Frontier Utilities | Platinum 12+ | $182 | 18.2 | 30% |
TXU Energy | Simple Rate 12 | $182 | 18.2 | 26% |
Payless Power | 12 Month - Prepaid | $207 | 20.7 | 26% |
Frontier Utilities | Frontier Saver Premier 12 | $208 | 20.8 | 30% |
Rates in the above table are updated daily in the AEP Central service area. Monthly bill estimates are for 1,000 kWh usage.
Cheapest Electricity Rates in Brownsville
You can find the cheapest electricity rates in Brownsville below. However, some of the cheapest energy plans rely on bill credits, which require you to meet certain usage requirements to achieve those low rates.
Most bill credit plans have a minimum usage threshold, typically above 1,000 kWh. Others may include a maximum, perhaps 1,999 kWh. If your energy usage fluctuates and you don’t consistently meet the usage requirements, your energy rates will spike, causing unpredictable bills. Our 2025 energy survey revealed that 60% of Brownsville residents didn’t understand how bill credits work when selecting electricity plans.
Prior to signing up for an ultra-cheap bill credit plan, we recommend comparing your typical electricity usage to the credit requirements to make sure you’ll actually benefit from the discount.
Provider | Plan Name | Est. Monthly Bill | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
Frontier Utilities | Frontier Saver Plus 24 | $114 | 11.4 | 30% |
Gexa Energy | Gexa Eco Saver Plus 24 | $114 | 11.4 | 100% |
Frontier Utilities | Frontier Budget Saver 12 | $162 | 16.2 | 30% |
Gexa Energy | Gexa Light Saver 12 | $170 | 17.0 | 100% |
4Change Energy | One Rate 12 | $164 | 16.4 | 9% |
Rhythm Energy | Simply Select 12 | $165 | 16.5 | 100% |
Frontier Utilities | Platinum 12+ | $182 | 18.2 | 30% |
TXU Energy | Simple Rate 12 | $182 | 18.2 | 26% |
Payless Power | 12 Month - Prepaid | $207 | 20.7 | 26% |
Frontier Utilities | Frontier Saver Premier 12 | $208 | 20.8 | 30% |
Rates in the above table are updated daily in the AEP Central service area. Monthly bill estimates are for 1,000 kWh usage.
Average Residential Rates in Brownsville
With AEP Central serving the Brownsville area, customers face a slightly different rate environment than other Texas regions. Current AEP Central territory rates average 14.8 cents per kWh, with available plans ranging from 11.4 to 18.9 cents. This rate range sits between Oncor’s more competitive pricing and TNMP’s higher-cost service areas.
The Valley’s location at the southern edge of the Texas grid creates unique market dynamics. Transmission constraints occasionally affect pricing during peak demand periods, particularly in summer months when temperatures are at their highest.
Electricity Companies in Brownsville
Brownsville residents have several electricity providers to choose from. Reliant Energy serves 25% of local homes, while TXU Energy provides power to 23%. Just Energy is surprisingly popular in Brownsville at 10% of the market, much higher than its 4% share across Texas.
Direct Energy and Green Mountain Energy are also common choices in the area. While these companies serve many Brownsville homes, remember that market share doesn’t always indicate the best service or rates.
Top Energy Companies in Brownsville
Reliant Energy, Green Mountain Energy and TriEagle Energy are our top-rated choices in Brownsville. Our research shows that these providers offer clear billing, helpful customer service and competitive pricing. These companies also offer a variety of straightforward options and energy plan types to meet your needs.
The best energy company for you depends on your preferences. For example, Payless Power might be a good fit if you want a prepaid energy plan, while TXU Energy might be the best pick for time-of-use plans. For the lowest prices, we found the cheapest advertised electricity rates in Brownsville from 4Change Energy, Frontier Utilities and Gexa Energy.
Retail Energy Provider | Our Rating | Customer Satisfaction Score | BBB Rating |
|---|---|---|---|
4.9 | 4.7 | A+ | |
4.9 | 5 | A+ | |
4.9 | 4.8 | NR | |
4.8 | 4.6 | A+ | |
4.8 | 5 | A+ | |
4.7 | 4.8 | A+ | |
4.7 | 4.5 | NR | |
4.6 | 4.2 | C | |
4.6 | 4.5 | NR | |
4.5 | 4 | NR |
How To Choose an Electricity Plan in Brownsville
Whether you’re moving or want better service, you can use the following steps to find and narrow down your options to find the right energy fit.
Step 1: Identify Your Electricity Usage Needs
Energy plans may have different rates based on the usage level, from 500 kWh to 2,000 kWh, so understanding your energy needs can help you pick the best plan for your home. Review past electricity bills or check Smart Meter Texas for your historical data. Some plans offer the best rates for 500 kWh, making it a great option for smaller homes or apartments. Other plans provide better rates for higher usage, up to or exceeding 2,000 kWh, which is common in larger homes. Knowing your typical usage helps you choose a plan that matches your household’s energy needs and saves you money.
Step 2: Review Plan Details and Rates
Price sensitivity runs high in Brownsville – 51% of survey respondents indicated they would switch providers for $50 or less in monthly savings. At the same time, many expressed concern about affordability, with 51% saying they couldn’t absorb a $50 increase in their monthly bill.
When comparing plans, look beyond the advertised rate to understand the total cost at your typical usage level. The Electricity Facts Label (EFL) reveals how your rate changes at different consumption levels, helping you avoid unexpected charges.
Step 3: Make the Switch To your New Provider
Home Energy Club makes it simple to sign up or switch providers in minutes when you find your perfect energy fit. Simply provide some basic information, and your new energy company will manage the transition and set up your service without interrupting your power supply. Check with your current energy provider regarding cancellation fees before making the switch.
Plan Types Available in Brownsville
After entering your ZIP code, you’ll find several energy plan types. Review the following descriptions to decide which is best for your needs.
- Fixed-rate plans: These plans offer a fixed price per kilowatt-hour throughout the contract, which can last up to 36 months. Fixed rates protect you from market fluctuations and unexpected price spikes. We recommend a 12-month plan for more flexibility, as you can switch providers if you find a better option at the end of the term. Cancelling before the end of the contract could result in termination fees, which can cost as much as $395.
- Bill credit plans: These plans offer credits or discounts if you use a certain amount of kWh in a billing cycle, such as between 1,000 and 1,999 kWh. While meeting the required usage range might lower your bill, going over or under that amount leads to higher charges. We usually don’t recommend these plans, as your energy use can vary, and you may not qualify for the credit each month.
- Time-of-use plans: With time-of-use plans, rates differ depending on the time of day or week, offering lower prices during off-peak hours. Shifting your energy usage to these off-peak periods can save you money, but on-peak rates are usually higher than fixed-rate options.
- Green energy plans: Green plans support renewable energy initiatives by offsetting your usage with sustainable sources, like wind or solar power. Some green plans include perks such as free nights for EV charging or solar buyback options. These plans typically have competitive rates and are a good option for reducing your environmental impact without installing a solar panel system.
- No-deposit plans: No-deposit plans let you start service without needing a deposit or credit check. You pay upfront for electricity instead of after usage. These plans work well if you have a lower credit score but require careful balance management to ensure funds and prevent service disconnection.
- Variable-rate plans: Your rate changes each month based on market conditions. These plans can be cheaper when demand is low but may increase unexpectedly during peak periods, such as the summer. These plans are generally not ideal for long-term savings but can be useful in the short term if you’re willing to risk unpredictable bills.
Moving To Brownsville
Brownsville’s subtropical climate creates distinctive energy usage patterns. Summer temperatures with high humidity levels drive substantial air conditioning use for extended periods. This longer cooling season typically pushes household consumption higher than many other Texas regions during these months.
When relocating to Brownsville, start your provider search at least three weeks before moving. This gives you time to compare options and ensure service is connected when you arrive. During summer months, having electricity for air conditioning is particularly important given the region’s heat and humidity.
What To Know About Electricity In Brownsville
Understanding the fine print details of your electricity plan can help you avoid unexpected charges and pick the best plan for your usage. You should also be aware of cancellation charges and so-called “free” energy plans, as well as seasonal changes in pricing, which determine the best times to shop for electricity.
Electricity Facts Label
Start by reviewing your chosen plan’s electricity facts label (EFL), a document detailing the term length, rate structure and other important details impacting your costs. The EFL lists any potential fees, such as minimum usage, utility charges and early termination fees (ETFs). It also clarifies discounts, which can include rate tiers, bill credits or times of use. Being aware of these discounts and how they apply can help you better determine which plan suits your needs.
Early Termination Fees
Fixed-rate plans typically charge an ETF if you cancel the contract before its end date. Paying the ETF might be worth it if your savings from a new plan outweigh the ETF cost, which usually ranges from $150 to $395, depending on the plan. Some providers charge $20 per remaining month on the contract instead of a flat fee. You won’t pay an ETF for canceling the plan because you move outside your current provider’s service area.
Free Nights and Weekends Energy Plans
Free nights and weekends plans are time-of-use rate options offering free electricity during specified time periods. These plan types include discounted or free electricity during off-peak hours and a higher price per kilowatt-hour during on-peak hours. Shifting your high-usage habits to off-peak hours might help you save money, but we don’t recommend these plans as it’s not guaranteed savings.
When To Switch or Shop
For Brownsville residents, timing your electricity shopping can make a substantial difference. During spring and fall, rates typically drop compared to summer peaks. Setting a calendar reminder to review your options during these periods can yield significant savings.
When moving to Brownsville, start searching for plans about 30 days before your move. Planning ahead gives you plenty of time to review your options, find the best rates and ensure you have power when you need it.
How Does Deregulated Energy Work in Brownsville?
Energy deregulation started in 2002 to encourage competition among providers and lower electricity prices. In Brownsville, you can choose your retail electricity provider (REP), but your transmission and distribution utility (TDU) is based on your address.
Generators create electricity using various sources, from natural gas and coal to nuclear power, solar power and wind power. Light companies purchase power from generators through wholesale auctions managed by the Public Utility Commission of Texas (PUCT) and the Electric Reliability Council of Texas (ERCOT). Then, utility companies transmit that electricity to homes and businesses across the state.
Which Utility Company serves Brownsville?
AEP Texas Central is the TDU that delivers power and manages the electrical power grid infrastructure in Brownsville. You should report any downed lines or power outages in Brownsville to AEP Texas Central, not your energy company.
For outage reporting and emergencies, Brownsville residents should contact AEP Texas Central directly, regardless of which retail provider supplies their electricity. Having backup power options is particularly important during hurricane season, when tropical systems can affect service.
Frequently Asked Questions
What is a good price per kWh in Brownsville?
In the AEP Central service area where Brownsville is located, current electricity rates range from 11.4 to 18.9 cents per kWh. Anything below 13 cents per kWh is considered very competitive in this market. However, the lowest advertised rates often come with usage requirements that may not match your consumption patterns.
When evaluating prices, be sure to check rates at multiple usage levels on the Electricity Facts Label. Plans offering consistent pricing across all usage levels often provide better value than those with dramatic price variations based on consumption tiers.
How do Reliant and TXU compare for Brownsville customers?
As the two largest providers in Brownsville, Reliant and TXU offer different advantages. Reliant holds 25% of the local market and provides strong Spanish-language customer support, important in the predominantly bilingual Valley region.
TXU Energy, with 23% market share, typically offers more diverse plan options and user-friendly online account management tools. Your best choice often depends on specific priorities – price sensitivity, customer service preferences, or plan flexibility.
What assistance programs are available for Brownsville residents?
Several programs help Brownsville families manage energy costs:
- The Comprehensive Energy Assistance Program (CEAP) provides financial aid for qualifying low-income households
- AEP Texas offers weatherization assistance to improve home efficiency
- The LITE-UP Texas program provides discounts during summer months for income-qualified customers
The City of Brownsville occasionally offers local utility bill assistance programs
Contact your provider or the Texas Department of Housing and Community Affairs to check eligibility requirements and application procedures.
How We Rate and Review Texas Electricity Companies
With dozens of providers and hundreds of plans available in the deregulated Texas market, choosing the right one can feel overwhelming. We created a comprehensive rating methodology to help you cut through the complexity and find the best electricity plan for your needs, whether you’re moving to Texas or looking to switch providers.
We’ve researched dozens of Texas electricity providers and scored them out of 5 stars based on results from our 2025 energy survey of 1,600 Texans, scoring providers on customer satisfaction, experience and retention. Here’s how these core factors weighed into our ratings:
- Customer satisfaction (30%)
- Customer retention (30%)
- Online experience (20%)
- Customer experience (20%)
