The deregulated electricity market in Texas gives Bryan residents the power to choose from numerous energy providers and plans. Finding the best electricity rates in Bryan requires comparing options from multiple Texas electricity companies to secure affordable, reliable service.
Today’s Bryan Electricity Rates and Plans
Based on our research, the best electricity plans in Bryan combine competitive Texas electricity rates with predictable monthly energy costs. Many Bryan residents get caught by surprise when their seemingly low advertised rates result in unexpectedly high bills due to plan gimmicks like bill credits or tiered pricing structures.
You can avoid this energy-shopping trap by choosing a straightforward fixed-rate plan that maintains consistent pricing across all usage levels to avoid bill surprises. While these plans don’t advertise the cheapest rates, they may result in more predictable monthly energy costs.
Provider | Plan Name | Est. Monthly Cost | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
Frontier Utilities | Frontier Saver Plus 24 | $135 | 13.5 | 30% |
Gexa Energy | Gexa Eco Saver Plus 24 | $135 | 13.5 | 100% |
Veteran | Valor 24 | $153 | 15.3 | 100% |
Frontier Utilities | Frontier Budget Saver 12 | $173 | 17.3 | 30% |
Veteran | Valor 12 | $153 | 15.3 | 100% |
Frontier Utilities | Platinum 12+ | $195 | 19.5 | 100% |
Gexa Energy | Gexa Light Saver 12 | $181 | 18.1 | 100% |
TXU Energy | Simple Rate 12 | $198 | 19.8 | 100% |
Payless Power | 12 Month - Prepaid | $214 | 21.4 | 26% |
Frontier Utilities | Frontier Saver Premier 12 | $220 | 22.0 | 30% |
Rates in the above table are updated daily. Electricity rates for Texas-New Mexico Power service areas are pulled for the zip code 75029. Monthly bill estimates are for 1,000 kWh usage.
Cheapest Electricity Rates in Bryan
Cheap energy rates in Bryan frequently feature bill credits, which offer conditional discounts when your energy usage hits specific thresholds. These plans can benefit households with consistent monthly energy consumption patterns aligning with the credit thresholds.
However, you should review the fine print before selecting the lowest advertised rate. Most popular bill credit plans offer a $100 credit when your usage meets or exceeds 1,000 kWh, so you may enjoy low rates in summer, when rising temps lead to high energy use.
However, in spring and fall the mild weather can cause your usage to drop below 1,000 kWh. If that happens, you won’t earn the bill credit, and your effective rate can increase to 24 cents per kWh or higher.
Before signing up for an ultra-cheap plan, compare your usage levels to the required threshold to earn the discount to ensure you’ll actually enjoy consistent savings from such an energy plan.
Provider | Plan Name | Est. Monthly Bill | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
4Change | Maxx Saver Select 24 | $131 | 13.1 | 0.09% |
Express Energy | Flash 24 | $131 | 13.1 | 0% |
Frontier | Frontier Saver Plus 12 | $131 | 13.1 | 30% |
4Change | Maxx Saver Select 12 | $132 | 13.2 | 0.09% |
Express Energy | Flash 12 | $132 | 13.2 | 0% |
Gexa | Gexa Eco Saver Plus 12 | $132 | 13.2 | 100% |
Frontier | Frontier Saver Plus 24 | $135 | 13.5 | 30% |
Gexa | Gexa Eco Saver Plus 24 | $135 | 13.5 | 100% |
Discount Power | Bill Credit Bundle 24 | $137 | 13.7 | 24% |
Discount Power | Bill Credit Bundle 12 | $137 | 13.7 | 24% |
Rates in the above table are updated daily. Electricity rates for Texas-New Mexico Power service areas are pulled for the zip code 75029. Monthly bill estimates are for 1,000 kWh usage.
Average Residential Rates in Bryan
According to our recent data, electricity rates in the Texas-New Mexico Power (TNMP) service area, which includes Bryan, average 16.06 cents per kWh. Current rates in Bryan range from as low as 13.2 cents to as high as a premium 24.3 cents per kWh, giving residents a wide spectrum of pricing options to evaluate.
According to the U.S. Energy Information Administration, Bryan residents typically pay slightly higher electricity rates than the Texas state average of 14.68 cents per kWh. This price differential reflects the higher transmission and distribution costs in the TNMP service area compared to other parts of the state.
What Is a Good Energy Rate in Bryan?
A good electricity rate in Bryan is generally near the average of 16.06 cents per kWh, or even a cent or two higher, from a plan with no hidden fees or gimmicky discounts that can make your final bill unpredictable.
However, you should note that the definition of a “good rate” can vary based on your preferences. For example, Green Mountain Energy offers 100% green energy plans but charges higher rates than competitors. Despite that, in our February 2025 survey of more than 1,000 Texans, 65% of its customers said they believe they pay a fair rate for their energy. A good rate for your needs may differ from your neighbor.
Meanwhile, everal factors, including seasonal weather patterns and natural gas prices, impact Bryan’s energy rates. According to the Public Utility Commission of Texas (PUCT), ongoing grid reliability improvements and weatherization requirements implemented after winter storm Uri continue to influence electricity costs across the state, including in Bryan.
Bryan’s location in the Brazos Valley means it experiences hot, humid summers that increase cooling demands, which can drive up both energy consumption and prices during peak months. With Texas A&M University’s expansion and the development of the Bio Corridor, the city’s growth has also increased demands on local energy infrastructure.
Electricity Companies in Bryan
What distinguishes electric companies in Bryan extends beyond just pricing—customer service quality, plan variety and digital experience all contribute to overall customer satisfaction. According to the PUCT, over 142 retail electric providers operate in the state, giving Bryan residents many options.
Our 2025 energy survey revealed that TXU Energy, Reliant Energy and Gexa Energy are the most widely used providers in Texas. However, Bryan residents have expressed particular satisfaction with smaller providers that offer more personalized customer service experiences.
Top Energy Providers in Bryan
According to our Review Standards, our top recommendations for providers in Bryan are Green Mountain Energy, Reliant Energy, Champion Energy, TXU Energy and TriEagle Energy. In our review of dozens of Texas light companies, these companies received high marks for:
- Customer satisfaction
- Plan features
- Bill predictability
- Cost
Our analysis shows that the cheapest plan options in Bryan typically come from providers like Gexa Energy and Frontier Utilities, which often offer competitive introductory rates through bill credit plans. However, you should research carefully before selecting such a plan.
Payless Power excels in prepaid plans for those wanting to avoid deposits, while Green Mountain Energy only offers renewable energy for environmentally conscious Bryan residents.
Retail Energy Provider | Our Rating | Customer Satisfaction Score | BBB Rating |
|---|---|---|---|
4.9 | 4.7 | A+ | |
4.9 | 5 | A+ | |
4.9 | 4.8 | NR | |
4.8 | 4.6 | A+ | |
4.8 | 5 | A+ | |
4.7 | 4.8 | A+ | |
4.7 | 4.5 | NR | |
4.6 | 4.2 | C | |
4.6 | 4.5 | NR | |
4.5 | 4 | NR |
Which Utility Company Serves Bryan?
Texas-New Mexico Power (TNMP) is the utility company responsible for maintaining Bryan’s power lines, infrastructure and electricity delivery. TNMP charges delivery fees that appear on your monthly bill regardless of which retail electricity provider you choose:
- TDU delivery charges: $7.85 per billing cycle
- TDU delivery charges: 5.7054 cents per kWh
As a Bryan resident, you can select from numerous retail electricity providers. However, your the utility company (TNMP) remains fixed based on your location.
How To Choose an Electricity Plan in Bryan
To choose the best electricity plan for your Bryan home, look beyond the advertised energy rate.
Contract length, customer service reputation, renewable energy options and company stability all contribute to your overall satisfaction. Use the tips below to find the best plan for your needs.
- Understand your usage patterns: Review your usage over a full year to see if you’d benefit from a bill credit or time-of-use plan. You may find that due to seasonal changes in use, a straightforward plan yields more consistent costs.
- Compare total cost, not advertised rates: The rate displayed in advertisements often doesn’t include all fees that may appear on your final bill, so always calculate your estimated total monthly cost based on your typical usage patterns before committing.
- Read the fine print: Check both the facts label and the terms of service to find key charges you’ll see on your bill, including base charges, energy charges and TNMP delivery fees, providing a more transparent view of what you’ll actually pay each month.
- Look into customer satisfaction ratings: Online reviews can provide valuable insights into a provider’s customer service quality, billing accuracy and transparency — factors that significantly impact your overall experience beyond just the rate you pay.
Plan Types Available in Bryan
Bryan offers a variety of types of energy plans to suit different household needs and preferences:
- Fixed-rate plans: These plans lock in your electricity rate for the duration of your contract term, providing price stability and protection from market fluctuations for periods typically ranging from three to 36 months.
- Variable-rate plans: These plans offer flexibility without long-term commitments but come with the risk of price volatility during peak demand periods. Rates shift monthly based on market conditions.
- Bill credit plans: These plans provide statement credits when your electricity usage falls within specified thresholds. These discounts can potentially lower your costs if your consumption patterns match the credit requirements, but will lead to high costs when you don’t earn the discount.
- Time-of-use plans: By charging different rates during peak versus off-peak hours, time-of-use plans reward you with lower — or even free — rates for shifting your energy usage to reduce grid strain.
- Green Energy Plans: Renewable energy plans source electricity from wind, solar or hydroelectric power, allowing you to reduce your carbon footprint while supporting Texas’s growing renewable energy sector.
- No-Deposit Plans: Also called a prepaid energy plan, no-deposit light plans waive the credit check and security deposit most traditional energy plans require. They also let you pay in advance for energy before you use it.
What To Know About Electricity in Bryan
Before selecting an energy provider in Bryan, it’s essential to understand several key factors influencing this college town’s electricity market.
Understanding the Electricity Facts Label
The electricity facts label (EFL) is the most important document when energy shopping. Mandated by the PUCT, it details your plan’s full rate structure, including the energy charge, utility delivery fees, minimum usage charges, and relevant discount requirements. This can include times of use, bill credit thresholds, autopay discounts and more. To fully grasp what your energy plan may cost you, don’t neglect the EFL.
Watch for Contract Termination Penalties
Early termination fees (ETFs) in Bryan typically range from $150 to $395, depending on the provider and plan you choose. If you need the flexibility to cancel at any time, note that ETFs range in cost based on contract length. A shorter contract should have a lower cancellation charge. Additionally, some providers charge a fee per month left in your contract, which may be more cost effective. You can avoid an ETF if you’re moving.
Beware of Seasonal Rate Fluctuations
Bryan’s extreme temperature swings between summer and winter can significantly impact your electricity bills, as cooling and heating demands drive up consumption. Fixed-rate plans provide the most predictable costs throughout these seasonal changes, while month-to-month variable or indexed plans might leave you vulnerable to price spikes during weather extremes.
Environmental Initiatives in Bryan
Bryan has seen increasing interest in renewable energy options, partly influenced by nearby Texas A&M University’s sustainability initiatives. Green Mountain Energy, Chariot Energy and a handful of other light companies offer only 100% renewable plans that are competitively priced compared to traditional electricity plans, making it easier for environmentally conscious Bryan residents to choose clean energy without paying a significant premium.
Commercial Electricity in Bryan
Business owners in Bryan have different electricity needs than residential customers, with considerations for peak demand charges and load factor pricing. Commercial electricity plans often include more complex rate structures and require a customized approach to find the most cost-effective solution for your business size and industry type. Because of the unique and demanding nature, you’ll typically be able to negotiate your business energy rates with a provider.
Switching Providers or Moving To Bryan
If you want to switch Bryan electricity providers, you’ll find the process is straightforward. After signing up with your chosen company, they’ll coordinate with your current provider to end service and establish your new account without any power interruption. The switch typically takes one to three business days, but many companies offer same-day service.
We recommend shopping for a new electricity plan during the spring or fall.
- Moderate temperatures result in lower energy demand.
- Providers often offer more competitive rates to attract customers.
Start looking a month before your current contract expires to avoid your provider automatically switching you to a holdover plan, a high-rate variable plan associated with surprise energy bills.
If you’re moving to Bryan, start researching providers 30 days before your move. Most companies can schedule service to begin on your move-in date, ensuring you’ll have power when you arrive. Since Bryan is in a deregulated market, you’ll have numerous options, so take time to compare plans based on your expected usage patterns and preferences.
Frequently Asked Questions About Bryan Electricity Rates
How many light companies are in Bryan?
Bryan residents can choose from over 50 retail electricity providers operating in the TNMP service area. While not all 142 providers certified by the PUCT serve Bryan specifically, the city’s residents still enjoy a robust marketplace with numerous companies competing for their business. This competition typically leads to more competitive rates and plan options compared to municipalities with regulated electricity markets.
What company maintains power lines in Bryan?
Texas-New Mexico Power (TNMP) maintains all power lines, transformers and electrical infrastructure in Bryan. If you experience a power outage or notice downed power lines, you should contact TNMP directly at their emergency number, not your retail electricity provider. This distinction is important because while you purchase electricity from your chosen provider, TNMP owns and maintains the physical system that delivers that power to your home.
Why are electricity rates so high in Bryan?
Bryan’s electricity rates tend to be higher than in other parts of Texas due to several factors, including the TNMP utility’s higher transmission and distribution fees compared to larger utilities like Oncor and CenterPoint. Additionally, Bryan’s location in the Brazos Valley also subjects it to extreme temperature variations that drive up peak demand during summer and winter. The city’s growing population, particularly with Texas A&M University’s expansion, has also increased infrastructure demands, contributing to higher overall energy costs in the region.
How We Rate and Review Texas Electricity Companies
With dozens of providers and hundreds of plans available in the deregulated Texas market, choosing the right one can feel overwhelming. We created a comprehensive rating methodology to help you cut through the complexity and find the best electricity plan for your needs, whether you’re moving to Texas or looking to switch providers.
We’ve researched dozens of Texas electricity providers and scored them out of 5 stars based on results from our 2025 energy survey of 1,600 Texans, scoring providers on customer satisfaction, experience and retention. Here’s how these core factors weighed into our ratings:
- Customer satisfaction (30%)
- Customer retention (30%)
- Online experience (20%)
- Customer experience (20%)
