Denison is part of the Texas deregulated electricity market, allowing homeowners and business owners to choose their energy providers. With over 140 electricity plans available in the city, finding the best rate for your home can be a challenge.
The average electricity rate in Texas is 15.60 cents per kWh, based on November 2024 data from the U.S. Energy Information Administration (EIA). That said, electricity rates in Texas generally range from around 10 cents per kilowatt-hour (kWh) to well over 20 cents. Finding the right plan for how you consume energy can help ensure that you get the best deal on your monthly energy bills.
Best Denison Electricity Rates
At Home Energy Club, we recommend fixed-rate electricity plans for their straightforward prices and predictable monthly bills. Frontier Utilities, TriEagle Energy and Rhythm Energy usually offer the lowest fixed rates in Denison, as you can see in the table below. However, keep in mind that other providers may offer competitive rates occasionally. Also, be aware that the lowest advertised rate may not be the best option. Some Denison electricity companies offer low rates in promotional materials and ads but charge additional fees once you enroll.
Below, we compare the best electricity plans in Denison as of February 2025:
Provider | Plan Name | Est. Monthly Bill | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
Frontier Utilities | Frontier Budget Saver 12 | $155 | 15.5 | 30% |
Tri-Eagle Energy | Simple Savings 12 | $148 | 14.8 | 9% |
Rhythm Energy | Simply Select 12 | $164 | 16.4 | 100% |
4Change Energy | One Rate 12 | $157 | 15.7 | 9% |
Veteran Energy | Secure 12 | $157 | 15.7 | 7% |
Gexa Energy | Gexa Light Saver 12 | $163 | 16.3 | 100% |
Frontier Utilities | Platinum 12+ | $173 | 17.3 | 30% |
TXU Energy | Simple Rate 12 | $182 | 18.2 | 9% |
Payless Power | 12 Month - Prepaid | $198 | 19.8 | 26% |
Gexa Energy | Gexa Eco Saver Advantage 12 | $199 | 19.9 | 9% |
The rates in the above table are updated daily. These are the electricity rates for Oncor Electric Delivery service areas. Monthly bill estimates are for 1,000 kWh usage.
Cheapest Electricity Rates in Denison
Here, we compare some of the cheapest electricity plans in Denison. However, keep in mind these are bill credit plans, which only offer low rates if your monthly consumption remains above 1,000 kWh. If you fall below this threshold, your rate can increase to more than 20 cents per kWh in some cases. Express Energy, 4Change Energy, Frontier Utilities and Gexa Energy usually have the most affordable bill credit plans in Denison. While bill credit plans can cause bill confusion, you may be able to save if your usage consistently meets the kilowatt-hour threshold to qualify for the discount. Carefully review your consumption and the plan’s usage-based discount requirements before signing up for a bill credit plan.
Provider | Plan Name | Est. Monthly Bill | Rate (¢/kWh) | % Renewable |
|---|---|---|---|---|
Express Energy | Flash 12 | $104 | 10.4 | 0% |
Express Energy | Flash 24 | $104 | 10.4 | 0% |
4Change Energy | Maxx Saver Select 24 | $104 | 10.4 | 0.09% |
4Change Energy | Maxx Saver Select 12 | $104 | 10.4 | 0.09% |
Frontier Utilities | Frontier Saver Plus 12 Plan | $106 | 10.6 | 30% |
Gexa Energy | Gexa Eco Saver Plus 12 Plan | $106 | 10.6 | 100% |
Frontier Utilities | Frontier Saver Plus 24 Plan | $109 | 10.9 | 30% |
Gexa Energy | Gexa Eco Saver Plus 24 Plan | $109 | 10.9 | 100% |
Veteran Energy | Valor 12 | $128 | 12.8 | 0.07% |
Veteran | Valor 24 | $133 | 13.3 | 0.07% |
The rates in the above table are updated daily. These are the electricity rates for Oncor Electric Delivery service areas. Monthly bill estimates are for 1,000 kWh usage.
How To Choose an Electricity Plan in Denison
Although Denison is a small city with a population below 30,000, Denisonites can choose from over 140 electricity plans. We recommend fixed-rate plans for their stable prices, but other plan types may work better for your home, depending on your energy usage habits and billing needs.
The steps below can help you find a suitable electricity plan for your home:
Step 1: Know Your Monthly Energy Usage
Texas electricity providers publish their rates at three energy consumption levels: 500 kWh, 1,000 kWh and 2,000 kWh per month. When comparing electricity plans in Denison, make sure you check the specific rate offered at your consumption level. You can get an idea of your monthly energy usage by checking your power bills from the last 12 months. Alternatively, you can view your consumption data online at the Smart Meter Texas website.
Step 2: Compare Energy Plan Rates and Features
Every plan type offers different rates, features and perks. Once you know your usage, you can compare these to how you consume energy to pick the right plan for your needs. The most common plan types include fixed-rate plans, prepaid plans, green energy plans, and others. We recommend looking for fixed-rate plans with a contract term of at least 12 months and straightforward prices. Many discount plans advertise enticingly low prices but may require you to jump through hoops to secure cheap prices. For this reason, we generally advise against choosing plans with bill credits, free nights or free weekends due to their unpredictable nature.
Step 3: Switch To Your Chosen Electricity Provider
Texas electricity providers follow a similar signup procedure, but some specific details may vary depending on the company. At Home Energy Club, we only require your contact information and Denison address to switch your electricity plan. You can complete the process online in less than five minutes, and your new provider will handle all the paperwork and technical details. If you’re terminating a current contract, check its EFL to determine if you may owe an ETF
Plan Types Available in Denison
Fixed-rate plans offer the most predictable bills, but other plan types may be cost-effective for some homeowners. Below, you’ll find the most common plan types in Denison and across the Lone Star State.
- Fixed-rate plans
- Bill credit plans
- Time-of-use plans
- Green energy plans
- No-deposit plans
- Variable-rate plans
Top Denison Energy Companies
Based on our methodology, Frontier Utilities and TriEagle Energy are the best electricity providers in Denison. Both companies earned scores above 4 out of 5 stars and offer fixed rates below 16 cents per kWh. Other top-rated electricity companies in our review include TXU Energy, Reliant Energy and Gexa Energy.
Retail Energy Provider | Our Rating | Customer Satisfaction Score | BBB Rating |
|---|---|---|---|
4.9 | 4.7 | A+ | |
4.9 | 5 | A+ | |
4.9 | 4.8 | NR | |
4.8 | 4.6 | A+ | |
4.8 | 5 | A+ | |
4.7 | 4.8 | A+ | |
4.7 | 4.5 | NR | |
4.6 | 4.2 | C | |
4.6 | 4.5 | NR | |
4.5 | 4 | NR |
What To Know About Electricity in Denison
Choosing an electricity plan in Denison can be daunting, with over 140 options in the market. However, the process becomes easier when you identify the ideal plan features for your home. Fixed-rate plans offer a stable kilowatt-hour price over time, but you can also benefit from additional perks like solar buyback rates or 100% green energy. Some electricity providers offer these features along with fixed rates, combining the benefits of different plan types.
When comparing Denison electricity plans, consider the following tips from our energy experts:
Electricity Facts Label: Always Read the Fine Print
Many electricity providers are transparent, advertising the exact rates you will pay. However, some providers use deceptive marketing, offering low rates before increasing your bills with base charges, confusing, usage-based discounts and other gimmicks. Before enrolling in any electricity plan, we recommend reviewing its electricity facts label (EFL) carefully. This way, you can focus on plans with straightforward rates while avoiding plans with hidden fees or hard-to-earn benefits. If a plan includes benefits such as solar buyback or green energy, you can also find this information on its EFL.
Understand the Early Termination Fee (ETF)
Fixed-rate plans usually have an ETF, which applies if you cancel or switch the plan early. Some providers have a flexible cancellation fee based on your remaining contract terms, but others charge a fixed fee of $150 to $395 regardless of the months left. We recommend checking the ETF before enrolling in any plan to avoid surprises in case of early cancellation. Also, remember you’re exempt from the ETF if you switch plans while moving to a new address or if you have two weeks or less left in your contract.
Beware Free Nights and Weekends Energy Plans
Free energy plans are a type of time-of-use plan that looks attractive on paper. However, they usually charge rates well over 25 cents per kWh outside of their free periods. Additionally, their advertised rates are often average values that consider both free and paid periods — not the actual rates you pay. Generally, we don’t recommend these plans for Denison homes, but they might be viable if your energy usage is heavily concentrated during the free periods.
Know the Best Times To Switch Your Electricity Plan
The best time to start a new electricity plan in Denison is usually during spring or fall. Texas electricity rates tend to peak in summer and winter due to the high power demand for air conditioners and heating systems. On the other hand, rates tend to decrease in spring and fall when power demand is lower, thanks to the mild weather.
If you’re moving to another address, we recommend comparing electricity plans as soon as you have a move-in date. Most Denison providers offer same-day electricity service, but you can usually find lower rates by shopping early. If you’re satisfied with your current energy plan, you can often transfer it to your new address. However, remember you’re exempt from cancellation fees if you switch providers during an address change.
How Does Deregulated Energy Work in Denison?
Texas divides its electricity market into six utility service territories. Homes and businesses are free to choose their electricity providers across all service areas, but a single transmission and distribution utility (TDU) manages the local power grid in each territory.
Electricity providers like TriEagle Energy and Frontier Utilities purchase electricity in bulk from generation companies through a wholesale market. These providers then sell energy to homes and businesses in the form of retail electricity plans.
The Electric Reliability Council of Texas (ERCOT) is the system operator that manages the deregulated electricity market. It coordinates all power generators, utility companies and electricity retailers to ensure a reliable power supply for Texans.
Which TDU serves Denison?
Oncor Electric Delivery, the largest utility company in Texas, manages the power grid in the Denison service area. Regardless of your chosen energy plan, Oncor adds the following delivery fees to your monthly power bills:
- Base Charge: $4.23 per month, regardless of your consumption
- Delivery Charge: 5.2974 cents per kWh
When comparing Denison electricity plans, their rates usually include Oncor’s fees. However, some providers may advertise only their energy price without TDU fees, to appear cheaper than competitors. When in doubt, you can find the total rate for any energy plan on its EFL.
To report a power outage or downed power lines in Denison, contact Oncor directly, not your light company. Only the local TDU is authorized to operate and maintain the power grid.
Frequently Asked Questions About Denison Energy Rates
What company has the cheapest electricity per kWh in Denison, Texas?
If you’re willing to risk unpredictable energy costs with bill credit plans, Express Energy, 4Change Energy, Frontier Utilities and Gexa Energy offer the lowest advertised rates in Texas as of February 2025. However, this low rate only applies at a consumption level of 1,000 kWh, increasing to over 20 cents per kWh below this threshold. Considering only fixed-rate plans with predictable bills, the two providers with the lowest rates in Denison are Frontier Utilities and TriEagle Energy.
Are Texas electricity rates going up or down?
According to the latest US EIA data, the average residential rate in Texas increased from 14.79 cents per kWh in November 2023 to 15.60 cents per kWh in November 2024. This represents a 5.5% price hike over a 12-month period. While rates have generally risen, you can still find very affordable electricity prices if you shop carefully and closely compare energy plans.
What is the best electricity company in Denison?
The following electricity providers earned scores above 4 out 5 stars in our review methodology while offering affordable fixed rates in Denison.
- TriEagle Energy: 4.8/5
- Discount Power: 4.7/5
- Rhythm Energy: 4.5/5
- Frontier Utilities: 4.5/5
- Veteran Energy: 4.4/5
How to review all electricity plans in Denison?
Using Home Energy Club, you can easily compare Denison electricity plans. Just provide your ZIP code, and our platform will show a list of energy plans specifically for your location. You can filter the plans available based on features like renewable energy content and contract length.
How We Rate and Review Texas Electricity Companies
With dozens of providers and hundreds of plans available in the deregulated Texas market, choosing the right one can feel overwhelming. We created a comprehensive rating methodology to help you cut through the complexity and find the best electricity plan for your needs, whether you’re moving to Texas or looking to switch providers.
We’ve researched dozens of Texas electricity providers and scored them out of 5 stars based on results from our 2025 energy survey of 1,600 Texans, scoring providers on customer satisfaction, experience and retention. Here’s how these core factors weighed into our ratings:
- Customer satisfaction (30%)
- Customer retention (30%)
- Online experience (20%)
- Customer experience (20%)
