Think Energy Rates, Plans and Reviews

Think Energy is a Texas-based energy company that delivers reliable, sustainable energy to commercial and residential customers. It offers affordable rates on transparent, fixed-rate energy plans that use 100% clean energy.

While many highly-rated energy providers are on the market, Think Energy stands out in its renewable energy options, which allow you to reduce your carbon footprint and contribute to a cleaner, more energy-efficient world. Below, you’ll find our guide to help you find the best plans and rates for your home.

Think Energy Plans and Rates in Texas

Think Energy offers a variety of energy plan types — all 100% renewable energy — designed to meet your different needs and budgets. These include:

• Fixed-rate plans: Lock in a consistent rate per kWh for the duration of your contract, ensuring stability and predictability in your monthly bills.
• Green energy plans: Access electricity from renewable resources, such as solar or wind, to support a more sustainable energy future.
• Solar buyback plans: Enjoy a fair export rate for any excess solar power generated by your solar panels that you sell back to the power grid. 
• Bill credit plans: Earn credits on your monthly bills if your energy usage stays within a specified kWh threshold.

Think Energy also offers what it calls an ETF Buster plan, which will provide you with a credit to cover the cost of an early termination fee when switching to Think Energy.

Below, you’ll find a breakdown of Think Energy’s rates and plans in Houston and Dallas. Remember that actual prices vary based on your ZIP code, seasonality and any promotional offers when signing up.

Think Energy Rates and Plans in Houston

Think Energy offers competitive rates in Houston, ranging from 14.4 cents per kilowatt-hour (kWh) to 17.4 cents per kWh. These rates are near the average energy rate in Texas, which is 14.68 cents per kWh, according to January 2025 data from the U.S. Energy Information Administration (EIA).

We pulled the rates above from the Think Energy website for a home using 1,000 kWh in the 77077 ZIP code. These rates are accurate as of April 11, 2025.

Think Energy Rates and Plans in Dallas

We pulled the rates above from the Think Energy website for a home using 1,000 kWh in the 75001 ZIP code. These rates are accurate as of April 11, 2025.

Our Take on Think Energy

Think Energy rated well in our review, scoring 4.8 out of 5 stars. The provider earned high marks across all categories in our review, including a 5 out of 5 for customer satisfaction. 

Think generally offers competitive rates, although its best prices come from its 12-month plans. Meanwhile, its 36 and 60-month plans tend to charge significantly higher rates, currently above 17 cents per kWh. Our research shows that early termination fees (ETFs) can be a headache for many Texans. Think’s ETF Buster plan attempts to address that by offering a credit to cover the cost of your ETF for switching to said plan. While this can be enticing, the plan has higher rates than the statewide average.

Based on our research, the Smart Thermostat plan appears to be Think Energy’s best option for predictable energy costs and competitive rates.

In our February 2025 survey of over 1,500 Texans, 100% of Think Energy respondents said they would recommend their provider to friends or family. All respondents said yes when asked if they believe they pay a fair rate. Additionally, 100% of respondents said they would recommend Think Energy to a friend.

We also asked real customers how their issues were handled when they had to contact Think Energy. Customers rated their issue resolution a 4 out of 5 stars on average.

Think Energy Pros and Cons

Think Energy may not be the right energy provider for everyone. Below, we discuss what we like the most and least about the company.

Think Energy vs. Other Energy Companies

Based on our rating methodology, Think Energy scores 4.8 out of 5 stars. Here’s how it matches up to other well-known energy retailers in Texas, Gexa Energy and TXU Energy. 

Think Energy Overview

Think Energy has been operating in Texas since 2017. It offers residential and commercial energy plans with a strong focus on sustainability. Think specializes in 100% renewable energy plans sourced from solar or wind power. 

Just Energy owns Think Energy, and the provider operates in several other states, including New York, Ohio, Massachusetts, New Hampshire and more.

• Year founded: 2017
• Parent company: Just Energy
• Headquarters: Houston, Texas
• Address: 16225 Park Ten Place, Suite 500, Houston, TX 77084

Contacting Think Energy

Whether you need to pay your bill, contact customer service or report an outage, check out Think Energy’s contact information below.

• Bill Payment Inquiries: 1-855-891-4103
• Customer Service: 1-855-891-4103
• Website: www.thinkenergy.com

Contact your local TDU for outage-related issues. As a light company, Think Energy doesn’t operate or manage the power grid. Your local utility company maintains the grid, which includes addressing down power lines and repairing outages.

Where Is Think Energy Available?

Think Energy serves many major cities and localities across the Lone Star State, including Houston and Dallas.

Think Energy is available in most TDU service areas.

• AEP Texas Central: Corpus Christi, McAllen, Victoria, Laredo, Harlingen
• AEP Texas North: Abilene, San Angelo, Alpine, Vernon
• CenterPoint Energy: Houston, Katy, Beaumont
• Lubbock Power & Light (LP&L): Lubbock
• Oncor Electric Delivery: Dallas, Fort Worth, Irving, Waco, Arlington, Temple, Round Rock, Midland, Odessa
• Texas-New Mexico Power (TNMP): League City, Glen Rose, Pecos, Angleton

Think Energy Reviews and Ratings

While it’s a relatively new player in the Texas deregulated energy market, Think Energy has relatively positive customer reviews online, with a 4.0 out of 5 stars on Google Reviews. 

It also has relatively fair ratings from the Better Business Bureau (BBB). Its BBB rating is a B+, while its customer rating is 3.92. Compared to many light companies on the BBB, these scores are excellent. Many verified reviews are positive, with customers expressing satisfaction with the service, which aligns with our understanding of Think Energy’s commitment to high standards and quality electricity plans.

While it only has seven complaints listed on the Public Utility Commission of Texas (PUCT) website, it has 1 out of 5 stars from the PUCT rating. This indicates a high percentage of complaints relative to its total customer base. Despite that, customer sentiment seems high. In our review, 100% of Think Energy customer respondents said they’d stay with Think Energy when their contract ends.

What Customers Like

• Affordable rates: Many Google Reviews praise Think Energy’s competitive prices, claiming they are among the lowest on the market. 
• Excellent service: Several customers have praised Think Energy’s service for being reliable and dependable. 

What Customers Don’t Like

• Billing issues: According to BBB reviews, customers have expressed concerns about unexpected rate increases that resulted in high monthly bills. 
• Poor customer service: According to several Google Reviews, customers have complained that contacting customer service is extremely difficult, with many phone calls and emails going unanswered. 

Who Should Pick Think Energy

Think Energy is a solid choice for a variety of customers looking for a reliable retail electricity provider (REP). With its well-regarded 100% renewable energy fixed-rate plans, Think Energy would appeal to Texans seeking straightforward green energy solutions.

Eco-conscious customers

If you’re committed to reducing your environmental impact and carbon footprint, Think Energy offers a range of 100% renewable energy plans. These plans are sourced from sustainable options like solar or wind power, making them appealing to those who want to support clean energy.

Solar panel owners

Think Energy offers solar buyback plans, which may appeal to solar panel customers. However, its buyback rates tend to be lower than other providers offering solar buyback plans.

How To Get Started with Think Energy

To sign up with Think Energy, head to the website or call customer service to sign up for your chosen plan. Before signing up for any one plan, you can compare Think Energy’s rates and plans to other top competitors, such as Green Mountain Energy, Gexa Energy or Rhythm Energy, right here.

Signing up online or by phone takes just a few minutes. You’ll need to provide some basic information, including your address, contact details and any relevant account information. You should also specify when you’d like your service to start and provide payment details.

Moving or Transferring Service with Think Energy

Transferring or moving your electricity service with Think Energy is simple and can be completed in just a few steps. To start the transfer, call Think Energy’s customer service or visit the company website to start or move your service to your new address and schedule your transfer date. We recommend contacting Think at least one month before your move to avoid any interruption in service.

When transferring your service, have the following information ready: your account number, the new address and the anticipated move-in date. Remember that Think Energy plans may not be available at your new location. If the company doesn’t operate in your new area, you will need to select a different energy provider.

Is Think Energy Right For You?

Think Energy offers a range of green energy plans, some of which have competitive and predictable energy costs.

Before signing up for any one plan, take some time to read customer reviews and compare Think Energy’s rates with those of other providers to ensure the retailer meets your budget and service expectations.

Alternatives To Think Energy

After researching Think Energy’s plans and rates, you may decide it’s not the ideal provider for your home. For alternative providers, we recommend looking into Gexa Energy, Rhythm Energy or Green Mountain Energy, TXU Energy or Reliant Energy. These providers offer green energy plans with competitive energy rates.

Check out some of the other top alternatives to Think Energy below.

Frequently Asked Questions About Think Energy

What types of plans does Think Energy offer?

Think Energy offers a variety of residential and commercial electricity plans, including fixed-rate, solar buyback plans, bill credit and 100% green energy plans. Customers can choose the plan that best suits their energy usage habits, budget and preference for renewable energy.

How can I manage my Think Energy account?

You can manage your Think Energy account via the online customer portal. The portal lets you view your billing details, track your energy usage, make or schedule payments, and explore available plans.

Does Think Energy specialize in renewable energy options?

Think Energy provides green energy plans that allow customers to use 100% renewable energy sourced from solar and wind power.

How We Rate and Review Texas Electricity Companies

With dozens of providers and hundreds of plans available in the deregulated Texas market, choosing the right one can feel overwhelming. We created a comprehensive rating methodology to help you cut through the complexity and find the best electricity plan for your needs, whether you’re moving to Texas or looking to switch providers.

We’ve researched dozens of Texas electricity providers and scored them out of 5 stars based on results from our 2025 energy survey of 1,600 Texans, scoring providers on customer satisfaction, experience and retention. Here’s how these core factors weighed into our ratings:

• Customer satisfaction (30%)
• Customer retention (30%)
• Online experience (20%)
• Customer experience (20%)